Wednesday, 26 October 2011

Calvin Klein advert analysis

This advert trying to sell underwear needs to be sexy and make the purchaser feel like if they wear the product being advertised it'll make them look like the model.
He is positioned near to the centre of the picture because his body is our main focus, the shaved head, which gives a military aspect, and clenched fist gives a masculine look that he has strength and power, also the fact that his hand is on his boxers brings out sexuality in the picture.
He has a tattoo of a wild animal which could be repesentational of his personality. His straight stare into the camera is an intense powerfull look, while he still holds a casual stance.
Putting his arm up and resting it on a bar shows how good his muscles look and toned he is while looking like he's holding a casual stance.
The red background can represent sexuality, love and danger.
Although his muscles, gaze and clenched fist shows masculinity there are also feminine aspects of him, like having a waxed stomach, a slight pout, and wearing a necklace.
This advert can be interpreted differently by different genders, a woman would probably see him as sexy, and inviting where as a man could probably see him as intimidating although still thinking he looks good.

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