The clip starts with an opening showing the street which is all terraced houses and the title 'The street' it then zoomes into one of the houses to show a typical working class family. The husband is wearing a casual green t-shirt and is represented as a very aggressive man with foul language. The husband and wife are arguing while their children are in the next room. The man appears to not care that his children are there and acts like he doesn't have the time for them. During this scene there are several jump cuts to show the argument and then the childrens reactions, which are barely reactions atall, so they are used to this kind of arguing. The argument is seen from the daughters view in the next room as she looks from the dad to the mum, showing her point of view.
The next scene shows the work place of the man from the previous scene, the first shot is a long shot to show where the scene is placed. There's a lot of close up shots of tools being used and quick jump cuts to the man using the tools, showing that he's a builder. The scene then cuts back to the house, where it shows a long shot of the woman sat at the table eating a cream cake, this sudden change of scene shows the man working to get all the money and the woman sitting around spending the money. During this scene we see a man who lives across the street who in comparison to her husband, is wearing a suit and putting stuff in his car so is therefore more likely to be in a higher classed job. Jump cuts show the burst pipe catastrophe, which again hints towards a working class house which keeps breaking.
The next scene shows the comparison between the families, the builder sat at home watching football in a white vest while the higher class man goes out to his car, dressed in another suit. Both families show the father who has a lack of concern over their children, the higher class man is more bothered about a lost email than his daughters trouble at school, and the builder who is too busy watching football to keep an eye on his children.
The scene involving the higher class mans family again is an argument scene but between the mother and children, it is more likely to see arguments in a working class family because of the more stressful lives.
When the child is run over, a lot of neighbors suddenly appear, showing a good community within the street, which is more likely in working class families where there are more houses and a lot more people living in the area. Even after the child is run over the mother and builder father are arguing about who's fault it is, putting their problems before helping their child.
This clip from 'the street' typically represents working class families, however shows different levels of working class, as someone could be in a higher office job but still classed as working class.
Monday, 7 May 2012
Friday, 27 April 2012
Audience and Institution work - Inception
The issues raised by media ownership in contemporary media practice:
Inception was given a large budget of $160 million, the cost of which was split between Warner Bros and Legendary Pictures. It had another $100 million for advertising, which was helped by Christopher Nolans success from the Dark Knight as a producer and having the actor Leonardo Dicaprio as the star role throughout the film. Inception was released in both Imax cinemas and and conventional theatres, widening the availibility of seeing the film in order to get back the money from the very large budget. The big issue was that it had a large budget and it needed to make the money back, which it did, having a box office success of over $800 million worldwide and $68 million in DVD sales. Another issue to be aware of was the use of piracy, if people were illegally downloading the movie, it would then stop other people paying the money to either see it in the cinema or to buy it on DVD, this solution is trying to be fixed by media companies by adverts saying how piracy is bad quality and a crime, trying to put people off the idea of watching pirate copies.
The importance of cross media convergence and syngergy in production,distribution and marketing:
It would be impossible for a film to be a success without media convergence, because of how much marketing, distributing and exhibiting relies on it. Inception was advertised in many ways, including the trailers being shown during tv breaks and several different massive posters placed in places where a wide audience would see them. There were several different trailers created to show more interesting parts of the film to captivate the audience, having a new trailer after a month or two also stops the audience from getting bored by constatly seeing the same one and therefore interests them. A viral marketing campaign was emplyed for the film. The website opened a game called 'Mind Crime' which ended in the poster for inception.
Inception was given a large budget of $160 million, the cost of which was split between Warner Bros and Legendary Pictures. It had another $100 million for advertising, which was helped by Christopher Nolans success from the Dark Knight as a producer and having the actor Leonardo Dicaprio as the star role throughout the film. Inception was released in both Imax cinemas and and conventional theatres, widening the availibility of seeing the film in order to get back the money from the very large budget. The big issue was that it had a large budget and it needed to make the money back, which it did, having a box office success of over $800 million worldwide and $68 million in DVD sales. Another issue to be aware of was the use of piracy, if people were illegally downloading the movie, it would then stop other people paying the money to either see it in the cinema or to buy it on DVD, this solution is trying to be fixed by media companies by adverts saying how piracy is bad quality and a crime, trying to put people off the idea of watching pirate copies.
The importance of cross media convergence and syngergy in production,distribution and marketing:
It would be impossible for a film to be a success without media convergence, because of how much marketing, distributing and exhibiting relies on it. Inception was advertised in many ways, including the trailers being shown during tv breaks and several different massive posters placed in places where a wide audience would see them. There were several different trailers created to show more interesting parts of the film to captivate the audience, having a new trailer after a month or two also stops the audience from getting bored by constatly seeing the same one and therefore interests them. A viral marketing campaign was emplyed for the film. The website opened a game called 'Mind Crime' which ended in the poster for inception. Sunday, 22 April 2012
Friday, 20 April 2012
Working Title questions
1. Who were the co-founders of working title?
Tim Bevan and Sarah Radclyffe.
2. When was the company founded?
1983
3. Where is Working Title based?
London
4. Who are the co-chairpersons of Working Title now?
Rowan Atkinson, Eric Fellner and Bevan
5. What awards have Working Title won?
Various awards - main awards are 26 BAFTAS and 6 oscars
6. How many full-time staff does Working Title employ?
42 employed
7. What is Working Title's philosophy?
Make movies that the audience can appreciate
8. List 5 box-office hits that Working Title have made
Four weddings and a funeral, Bridget Jones' Diary, Notting Hill, Elizabeth and Bean
9. List 5 flops that Working Title have made
The boat that rocked, Thunderbirds, Green zone, Captain Correli's Mandollin and A serious man
10. What is Richard Curtis' relationship with Working Title?
He has directed a lot of their films that have become a good success.
11. List 2 famous directors that Working Title have worked with
Richard Curtis and Kirk Jones
12. What is Hugh Grants' relationship with Working Title?
He has starred in a few of their films.
13. Find out about the Coen Brothers (films,genres,status) and what do they have to do with Working Title?
They are Joel David Coen and Ethan Jesse Coen, they are two brothers which together are American film makers, who write, produce and direct movies.
14. Who owns 67% of the Working Title films? When did this happen? Why did this happen?
The company Universal saw the potential Working Title had to offer so brought 67% of the company.
15. List two of Working Title's big blockbuster films and find out their budgets.
Four weddings and a funeral had a budget of $4.4 million, Bridget Jones had a budget of $26 million.
16. What genre of films is Working Title most famous for?
Comedy films
17. What other genres do Working Title films like to make?
Range of genres like comedy, romance, blockbuster thrillers and horrors.
18. Find out as much about WT2? (When established, films made, budgets, awards)
in 1999, Bevan and Fellner launched a subsidary company names Working Title 2 Productions, the company is an independent film production arm run by Natascha Wharton. Produced films such as Billy Elliot, Shaun of the dead and The Calcium Kid.
19. What information can you find out about Working Title through their web page?
On the film page you can find out the film of the month, films released on DVD, films on release and films in production. On the trailers page, you can watch all the trailers for all the films that have been created by Working Title. On the news page you can read articles that are relevant to Working Title. On the features page you can look at various features such as, downloads, galleries, articles, featurettes etc. On the theatre page is shows which film is released in theatres and the highlights of it. On the TV page, it shows the three productions which broadcast on TV.
20. Find out one other interesting fact about Working Title
Working Title currently has the film 'Rush' in production, starring Chris Hemsworth and Daniel Bruhl. The movie focuses on action based real-life events, which show the unique sporting rivalry between English boy racer James Hunt (Hemsworth) and his tough, methodical, brilliant oponent Niki Lauda (Bruhl) and the ledendary Formula 1 season of 1976.
Tim Bevan and Sarah Radclyffe.
2. When was the company founded?
1983
3. Where is Working Title based?
London
4. Who are the co-chairpersons of Working Title now?
Rowan Atkinson, Eric Fellner and Bevan
5. What awards have Working Title won?
Various awards - main awards are 26 BAFTAS and 6 oscars
6. How many full-time staff does Working Title employ?
42 employed
7. What is Working Title's philosophy?
Make movies that the audience can appreciate
8. List 5 box-office hits that Working Title have made
Four weddings and a funeral, Bridget Jones' Diary, Notting Hill, Elizabeth and Bean
9. List 5 flops that Working Title have made
The boat that rocked, Thunderbirds, Green zone, Captain Correli's Mandollin and A serious man
10. What is Richard Curtis' relationship with Working Title?
He has directed a lot of their films that have become a good success.
11. List 2 famous directors that Working Title have worked with
Richard Curtis and Kirk Jones
12. What is Hugh Grants' relationship with Working Title?
He has starred in a few of their films.
13. Find out about the Coen Brothers (films,genres,status) and what do they have to do with Working Title?
They are Joel David Coen and Ethan Jesse Coen, they are two brothers which together are American film makers, who write, produce and direct movies.
14. Who owns 67% of the Working Title films? When did this happen? Why did this happen?
The company Universal saw the potential Working Title had to offer so brought 67% of the company.
15. List two of Working Title's big blockbuster films and find out their budgets.
Four weddings and a funeral had a budget of $4.4 million, Bridget Jones had a budget of $26 million.
16. What genre of films is Working Title most famous for?
Comedy films
17. What other genres do Working Title films like to make?
Range of genres like comedy, romance, blockbuster thrillers and horrors.
18. Find out as much about WT2? (When established, films made, budgets, awards)
in 1999, Bevan and Fellner launched a subsidary company names Working Title 2 Productions, the company is an independent film production arm run by Natascha Wharton. Produced films such as Billy Elliot, Shaun of the dead and The Calcium Kid.
19. What information can you find out about Working Title through their web page?
On the film page you can find out the film of the month, films released on DVD, films on release and films in production. On the trailers page, you can watch all the trailers for all the films that have been created by Working Title. On the news page you can read articles that are relevant to Working Title. On the features page you can look at various features such as, downloads, galleries, articles, featurettes etc. On the theatre page is shows which film is released in theatres and the highlights of it. On the TV page, it shows the three productions which broadcast on TV.
20. Find out one other interesting fact about Working Title
Working Title currently has the film 'Rush' in production, starring Chris Hemsworth and Daniel Bruhl. The movie focuses on action based real-life events, which show the unique sporting rivalry between English boy racer James Hunt (Hemsworth) and his tough, methodical, brilliant oponent Niki Lauda (Bruhl) and the ledendary Formula 1 season of 1976.
Wednesday, 18 April 2012
Paul
Importance of certification: What impact would this have on the film?
The age certification for Paul is 15, therefore the target audience is immediately narrowed down to people who are 15 years of age or older, although it may not be a negative impact because it may attract a wider adult audience because it suits the type of film they'd like more compared to a film rated U for any age to watch. Although it's suitable for any audience 15+ years, cinemascore showed that raters under the age of 25 tended to rate the movie higher and enjoy it more than those over the age of 25.
Media convergence: What are the benefits of marketing using production blogs?
Makes more people become interested in the outcome of the film after they've watched clips of it being produced/clips that have gone. People enjoy watching the gone wrong scenes for comedy. The internet is also a very good place to market a film because nowadays it is so widely used by the majority of the population. It is also easy for people to access so they're more likely to look at marketing on the internet just because it's easier for them to access and read about.
Media convergence: Who would be looking at the marketing on production blogs?
Anyone (who is nearly everyone) who has access to the internet is likely to roam around the internet and could come across the production blogs, because it is so easy to use the internet and to look at a lot of new sites. Also people who have seen the film advertised and are interested to find out more about it or to watch some clips of the production of the film, because Paul contains a character which is not human, people would be interested to see the making and computer skills used behind the scenes to create this unique character.
What is the purpose of using twitter accounts to promote the film?
A wide population now use twitter and it's quick and easy to follow a new twitter account, and also for tweets from other people that you don't follow to get to your twitter page via retweets from other people. Twitter also enables the user to post photos and several tweets about whatever they like, therefore it is a good site to use to post several pictures of anything to do with the production of paul and to write constant tweets about it, reminding people about the release date or getting people interested in the film. Every twitter page needs a background, so they could also set their best image which sums up Paul as the background image on the twitter page so it would be the biggest most dinstinct thing that anyone would see if they visited the twitter page. The twitter page created actually used the advertising poster of Paul as the background, obviously because it had been designed to advertise and to make people want to watch the film just by looking at the poster, therefore a good image to use as the background where it will work the same way.
The age certification for Paul is 15, therefore the target audience is immediately narrowed down to people who are 15 years of age or older, although it may not be a negative impact because it may attract a wider adult audience because it suits the type of film they'd like more compared to a film rated U for any age to watch. Although it's suitable for any audience 15+ years, cinemascore showed that raters under the age of 25 tended to rate the movie higher and enjoy it more than those over the age of 25.
Media convergence: What are the benefits of marketing using production blogs?
Makes more people become interested in the outcome of the film after they've watched clips of it being produced/clips that have gone. People enjoy watching the gone wrong scenes for comedy. The internet is also a very good place to market a film because nowadays it is so widely used by the majority of the population. It is also easy for people to access so they're more likely to look at marketing on the internet just because it's easier for them to access and read about.
Media convergence: Who would be looking at the marketing on production blogs?
Anyone (who is nearly everyone) who has access to the internet is likely to roam around the internet and could come across the production blogs, because it is so easy to use the internet and to look at a lot of new sites. Also people who have seen the film advertised and are interested to find out more about it or to watch some clips of the production of the film, because Paul contains a character which is not human, people would be interested to see the making and computer skills used behind the scenes to create this unique character.
What is the purpose of using twitter accounts to promote the film?
A wide population now use twitter and it's quick and easy to follow a new twitter account, and also for tweets from other people that you don't follow to get to your twitter page via retweets from other people. Twitter also enables the user to post photos and several tweets about whatever they like, therefore it is a good site to use to post several pictures of anything to do with the production of paul and to write constant tweets about it, reminding people about the release date or getting people interested in the film. Every twitter page needs a background, so they could also set their best image which sums up Paul as the background image on the twitter page so it would be the biggest most dinstinct thing that anyone would see if they visited the twitter page. The twitter page created actually used the advertising poster of Paul as the background, obviously because it had been designed to advertise and to make people want to watch the film just by looking at the poster, therefore a good image to use as the background where it will work the same way.
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