Inception was given a large budget of $160 million, the cost of which was split between Warner Bros and Legendary Pictures. It had another $100 million for advertising, which was helped by Christopher Nolans success from the Dark Knight as a producer and having the actor Leonardo Dicaprio as the star role throughout the film. Inception was released in both Imax cinemas and and conventional theatres, widening the availibility of seeing the film in order to get back the money from the very large budget. The big issue was that it had a large budget and it needed to make the money back, which it did, having a box office success of over $800 million worldwide and $68 million in DVD sales. Another issue to be aware of was the use of piracy, if people were illegally downloading the movie, it would then stop other people paying the money to either see it in the cinema or to buy it on DVD, this solution is trying to be fixed by media companies by adverts saying how piracy is bad quality and a crime, trying to put people off the idea of watching pirate copies.
The importance of cross media convergence and syngergy in production,distribution and marketing:
It would be impossible for a film to be a success without media convergence, because of how much marketing, distributing and exhibiting relies on it. Inception was advertised in many ways, including the trailers being shown during tv breaks and several different massive posters placed in places where a wide audience would see them. There were several different trailers created to show more interesting parts of the film to captivate the audience, having a new trailer after a month or two also stops the audience from getting bored by constatly seeing the same one and therefore interests them. A viral marketing campaign was emplyed for the film. The website opened a game called 'Mind Crime' which ended in the poster for inception. 
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