Paul

Importance of certification: What impact would this have on the film?
The age certification for Paul is 15, therefore the target audience is immediately narrowed down to people who are 15 years of age or older, although it may not be a negative impact because it may attract a wider adult audience because it suits the type of film they'd like more compared to a film rated U for any age to watch. Although it's suitable for any audience 15+ years, cinemascore showed that raters under the age of 25 tended to rate the movie higher and enjoy it more than those over the age of 25.

Media convergence: What are the benefits of marketing using production blogs?
Makes more people become interested in the outcome of the film after they've watched clips of it being produced/clips that have gone. People enjoy watching the gone wrong scenes for comedy. The internet is also a very good place to market a film because nowadays it is so widely used by the majority of the population. It is also easy for people to access so they're more likely to look at marketing on the internet just because it's easier for them to access and read about.

Media convergence: Who would be looking at the marketing on production blogs?
Anyone (who is nearly everyone) who has access to the internet is likely to roam around the internet and could come across the production blogs, because it is so easy to use the internet and to look at a lot of new sites. Also people who have seen the film advertised and are interested to find out more about it or to watch some clips of the production of the film, because Paul contains a character which is not human, people would be interested to see the making and computer skills used behind the scenes to create this unique character.

What is the purpose of using twitter accounts to promote the film?
A wide population now use twitter and it's quick and easy to follow a new twitter account, and also for tweets from other people that you don't follow to get to your twitter page via retweets from other people. Twitter also enables the user to post photos and several tweets about whatever they like, therefore it is a good site to use to post several pictures of anything to do with the production of paul and to write constant tweets about it, reminding people about the release date or getting people interested in the film. Every twitter page needs a background, so they could also set their best image which sums up Paul as the background image on the twitter page so it would be the biggest most dinstinct thing that anyone would see if they visited the twitter page. The twitter page created actually used the advertising poster of Paul as the background, obviously because it had been designed to advertise and to make people want to watch the film just by looking at the poster, therefore a good image to use as the background where it will work the same way.